(FYUL)

Introduction

FYUL Nutrition didn’t have a brand. Or a website. Or even a logo. What they did have was a powerful idea: to help people feel better by fueling their bodies with clean, effective nutrition. That was the spark. Our job was to turn it into something real. We built FYUL from the ground up — branding, website, voice, visuals — everything. What started as a name became a full-blown brand people can connect with.

Year

2024

Industry

Logistics & Supply Chain

Scope of work

Branding

SEO

Web design

Development

Timeline

12 weeks

Introduction

Year

2024

Industry

Logistics & Supply Chain

Scope of work

Branding

SEO

Web design

Development

Timeline

12 weeks

Challenges

No Brand? No Problem.

Sometimes it’s easier to start fresh — but it’s also a bigger challenge. FYUL didn’t have a website we could clean up or messaging we could improve. We had to create it all from scratch. The big question was: How do we take “fueling a better you” and turn it into a brand people trust? We focused on keeping things clean, simple, and clear — just like their products. The result is a site that feels fresh, real, and easy to navigate.

Live Project

Final thoughts

A Brand That’s Ready to Go

We didn’t just make a good-looking website — we gave FYUL a solid foundation to grow on. The brand now has a clear message, a strong visual identity, and a site that actually works. It's easy to use, easy to trust, and easy to get behind. FYUL is ready to show up in the wellness space with confidence — and we’re proud to have helped bring their vision to life.