(vivi)

(vivi)

Introduction

Introduction

Vivi is on a mission to make oral care less… clinical. No scary ingredients. No loud packaging. No “extra strength” nonsense. Just clean, great-tasting toothpaste made for people who actually care what’s in their products. From brand identity to custom Shopify site, we helped vivi build everything from the ground up. The goal? A brand that feels fresh, simple, and actually enjoyable to use — kind of like brushing your teeth should feel.

Year

2024

Industry

Ecommerce

Scope of work

/

Development

/

Web design

/

Branding

/

SEO

Timeline

12 weeks

Introduction

Vivi is on a mission to make oral care less… clinical. No scary ingredients. No loud packaging. No “extra strength” nonsense. Just clean, great-tasting toothpaste made for people who actually care what’s in their products. From brand identity to custom Shopify site, we helped vivi build everything from the ground up. The goal? A brand that feels fresh, simple, and actually enjoyable to use — kind of like brushing your teeth should feel.

Year

2024

Industry

Ecommerce

Scope of work

/

Development

/

Web design

/

Branding

/

SEO

Timeline

12 weeks

Challenges

Challenges

Challenges

Vivi was built to stand out in a category ruled by bland giants.

Most big toothpaste brands have looked the same for decades — harsh colors, busy packaging, and ingredients you can’t pronounce. Vivi wanted to change that. They came to us with a clear vision: clean design, clean ingredients, and a calm, modern feel that people actually want on their bathroom counter. Our challenge? Build a brand and Shopify site that matched that vision — fresh, friendly, and nothing like the big-name competition.

Final thoughts

Final thoughts

Final thoughts

We helped vivi go from “new idea” to “ready to ship.”

With a full brand identity, a custom Shopify build, and a digital experience that feels smooth from start to checkout, vivi is ready to take on the oral care world — minus the noise. The brand feels fresh. The site feels easy. And the entire experience finally matches the kind of product you actually want to use every day. Mission: minty fresh and fully accomplished.

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© 2025 Hyperbole

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Hyperbole

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.