Every Detail, Designed to Be Felt
This wasn’t just about logos and labels. We crafted a tactile, visual system that leaned into texture, tone, and contrast. Matte black-on-black foil for the Extra Añejo. A die-cut reveal on the Blanco box. Spot UV, debossed logos, and intentional color choices all worked together to highlight the bottle’s unique form — while reinforcing Laneta’s smooth, elevated aesthetic.
A Brand with Substance and Style
The result is a packaging experience that feels confident, modern, and unmistakably premium. From shelf to unboxing, every element of the brand is designed to leave a lasting impression. Laneta now has a visual identity as thoughtful and bold as the tequila itself — built to stand out, and built to last.
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