(Laneta Tequila)

(Laneta Tequila)

Introduction

Introduction

Laneta came to us with a name, a beautifully tapered bottle design, and a clear goal — build a brand that could stand tall on the top shelf. We were tasked with developing the full visual identity and packaging system, from bottle branding to custom boxes that felt as refined and distinctive as the spirit inside.

Year

2023

Industry

Luxury Beverage

Scope of work

/

Branding

Timeline

12 weeks

Introduction

Laneta came to us with a name, a beautifully tapered bottle design, and a clear goal — build a brand that could stand tall on the top shelf. We were tasked with developing the full visual identity and packaging system, from bottle branding to custom boxes that felt as refined and distinctive as the spirit inside.

Year

2023

Industry

Luxury Beverage

Scope of work

/

Branding

Timeline

12 weeks

Challenges

Challenges

Challenges

Every Detail, Designed to Be Felt

This wasn’t just about logos and labels. We crafted a tactile, visual system that leaned into texture, tone, and contrast. Matte black-on-black foil for the Extra Añejo. A die-cut reveal on the Blanco box. Spot UV, debossed logos, and intentional color choices all worked together to highlight the bottle’s unique form — while reinforcing Laneta’s smooth, elevated aesthetic.

Final thoughts

Final thoughts

Final thoughts

A Brand with Substance and Style

The result is a packaging experience that feels confident, modern, and unmistakably premium. From shelf to unboxing, every element of the brand is designed to leave a lasting impression. Laneta now has a visual identity as thoughtful and bold as the tequila itself — built to stand out, and built to last.

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© 2025 Hyperbole

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Hyperbole

Let’s talk.

Tell us about your project—whether it’s a website, branding or something special.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.