(Sweet Additions)

Introduction

Sweet Additions came to us with a brand as bold as their name — but a website stuck in 2012. They had a refreshed visual identity, but no digital home that truly lived up to it. Our mission? Build a new experience from the ground up: something sleek, scalable, and just the right amount of playful. With Webflow as our canvas, we brought their brand to life with smooth interactions, thoughtful structure, and a CMS setup even a spreadsheet lover could appreciate.

Year

2024

Industry

Logistics & Supply Chain

Scope of work

Web design

Development

SEO

Timeline

12 weeks

Introduction

Year

2024

Industry

Logistics & Supply Chain

Scope of work

Web design

Development

SEO

Timeline

12 weeks

Challenges

The old site? Let’s just say it was more “corporate mystery” than “clean label sweetener.”

Their previous website was outdated, clunky, and tough to navigate — especially for users who wanted quick info without digging through a digital haystack. It didn’t reflect their innovation, their story, or their scale. So we threw out the dusty playbook, ditched the dead ends, and made way for a frictionless experience that actually helps people find what they’re looking for (and enjoy the scroll while they’re at it).

Live Project

Final thoughts

The result? A Webflow-powered experience that’s fast, friendly, and fits the brand like a glove.

Custom animations spark curiosity. Clear page structures guide users with intention. And behind the scenes, a fully modular CMS makes updates a breeze. It’s beautiful, performant, and best of all — no longer embarrassing to link in an email.